The ISM in Cologne is the international trade fair for confectionery and snacks. Every year, thousands of visitors and hundreds of exhibitors gather here to discover trends, innovations, and products. But how do you ensure your brand doesn’t blend in with the crowd but truly stands out? With the right stand design at the ISM, you’ll make an unforgettable impression.

We specialize in stand construction and exhibition design for companies that want to maximize their ISM participation. As experienced stand designers and builders, we create an exhibition stand that is fully tailored to your brand, your objectives, and the experience you want to convey.

Why choose us as your stand builder for ISM?

Years of experience with ISM and international trade shows.
We understand the dynamics, visitor flows, and competition at ISM. This means we know exactly how to design and build your stand to attract the right attention.

Creative customization that fits your brand.
Every stand we build is unique. Not a standard solution, but a creative concept that strengthens your brand identity and invites visitors to step inside.

Full service: from design to delivery.
We take care of everything for you: the creative design, technical development, production, and installation on-site in Cologne. This allows you to fully focus on your exhibition goals.

Sustainable and efficient
We work with sustainable materials and smart solutions that are not only environmentally friendly, but also save costs in the long term.

Make your ISM participation a success

Want a truly effective ISM stand – one that attracts customers, sparks conversations, and powerfully positions your brand? Contact us today. We’ll brainstorm with you, offer honest advice, and deliver a stand you can be proud of.

Together, we’ll ensure you’re not just present at ISM, but that you stand out. Just like Ham Chocolaterie has done in past editions! with the beautiful booth you can see here.

Het bericht ISM verscheen eerst op Anggrek.

Problem: What atmosphere aligns with current interior design trends and our corporate identity? To create the atmosphere we want to convey to Horecava visitors?

Solution: The most important thing for us was to find the right atmosphere that aligns with the corporate identity and the trade show stand’s needs for the coming years. To achieve this, we created various designs that consistently highlighted the color scheme and materials used. This was achieved through visuals, collages, and mood boards.

The basic layout was always formed by the most ideal division between tasting area, preparation area, storage and seating.

Implementation: As stand designers, it was a given that everything was meticulously prepared in our own workshop. From the high tables with integrated waste and plant bins to the product preparation counter and the luxuriously upholstered lounge sofas, everything was custom-designed for this trade show stand. The power consumption was also a key consideration for this stand. Ultimately, all of this was neatly concealed so the client couldn’t see anything.

Cooking at a stand always requires a lot of power, which means large distribution boards and lots of cables. Definitely something to keep in mind! However, this happens automatically when you have your trade show stand built by a professional stand builder.

Want to see other food-related stands? Take a look at the Degens stand here, for example.

Het bericht Horecava verscheen eerst op Anggrek.

Problem: How do we clearly show that our well-known brand, Apollo, has a new product line? How can we present these products clearly and attractively? And still leave enough space to cook with them? So that customers can sample them.

Solution: In short, this position involves two things:

1. A clear, efficient layout for the cooking area. This area should have ample workspace and be practically organized. It should also be well-positioned relative to the power and water wells, the aisle, and storage.
2. The atmosphere and look must align with the new and healthy products. The familiar brand experience and atmosphere must therefore be transformed into a healthy and responsible look and feel.

Implementation: Our customization capabilities were heavily utilized for this exhibition stand design. This allowed us to design and build a striking, attractive stand that met all requirements. The new, healthy products truly shined in an environment where natural materials like wood and plants enhanced their properties.

During the construction phase, the complete package was realized; this meant we built and furnished the pantry areas with a kitchen unit including a boiler, shelving units, and coat hooks. The counters were equipped with refrigerators, the correct amount of power for the stovetops, and ample storage space.

We also took care of fitting the cabinets with the customer’s products and our decorations. This is part of the full -service package.

This stand was created by using wooden standing tables with metal, this is the beautiful framewood furniture.

Het bericht Horecava verscheen eerst op Anggrek.

Problem: How do I get noticed by my target audience at Horecava, with a limited stand space? And how do I convince visitors of my professionalism and unique, distinctive offering so I can grow my business?

Solution: Two things play a key role in solving Ammirato’s problem:

1. Efficient use and smart layout of the available space. This ensures that visitors to the exhibition stand feel welcome.
2. ” Less is more” when it comes to product presentation. No matter how unique and distinctive your offering, too many trees won’t make it easier to see the forest. A clear presentation helps create a calm and professional look.

Implementation: By utilizing our customization options, which we offer as professional stand designers, we created an exhibition stand for Ammirato that met all the requirements. Using the “less is more” principle and smart, customized solutions, we maximized the available space. For example, we installed a lock instead of a door in the pantry to save space. This was also achieved through the custom-made demonstration and presentation furniture, which featured concealed storage. And importantly, all power cables and water supply were – in consultation with the RAI – completely concealed within the stand for a professional appearance.

Ammirato maximized their transition from a standard exhibition stand to our custom-built one. The solutions we developed for Ammirato weren’t possible with standard stand construction, and therefore made an immediate difference in the visitor experience.

This stand was created, among other things, by using black steel furniture

Het bericht Horecava verscheen eerst op Anggrek.