For the Horecava, L1nda and YoungOnes asked us a special question: “We’re going to be exhibiting together at the trade fair – how do we bring that together practically and visually in one stand?”

The challenge lay not only in the collaboration itself, but also in the new dimensions of the stand. The goal was to reuse the previous year’s design – which was perceived as professional and stylish – as a basis. This time, however, it was adapted to a shared stand, with space for two brands that wanted to maintain their own identities.

The problem: two corporate identities, one message

L1nda and YoungOnes collaborate closely and, as a combination, offer a strong product. However, both brands have their own distinct look, color scheme, imagery, and tone of voice. How do you immediately convey to Horecava visitors that these are two companies without making the stand cluttered or confusing?

Moreover, the end result should not compromise the appearance of the previous year: professional, inviting and recognisable.

The solution: peace, space and smart accents

We chose a calm, open design as our starting point. By keeping the stand bright and uncluttered, we created space for both companies to express their identities.

With large visuals for each brand, a shared counter with a warm atmosphere, and greenery as a unifying element, we created cohesion without blurring the differences. The floor, angled, gave the stand its own unique touch, both literally and figuratively. And with a stylish coffee machine at the counter, everyone immediately felt welcome.

Realization: with an eye for detail and complete care

During construction, we started with the sloping floor, followed by the walls and canopy. Each step contributed to the stand’s appearance. As always, we handled the entire process: from design to completion – a full-service experience, allowing the client to focus on the trade show itself.

Also looking for a stand for the Horecava – or for two companies in one design?

Check out our other Horecava stands or contact us directly. We’re happy to help.

Het bericht Horecava verscheen eerst op Anggrek.

Problem: The product and how to present it are the most important, but beyond that, there aren’t many requirements. Our name needs to be clearly visible, and the stand needs to be a beautiful setting for engaging with customers. We’re happy to leave the design of the stand to you.

Solution: The starting point is “the burner,” which is presented at the focal point of this stand: the corner. The podium on which “the burner” stands, along with the back wall featuring a flatscreen, forms a cohesive whole. The accompanying ceiling, featuring the logo, also beautifully illuminates the podium with “the burner.” This creates attention! The height also allows for this from a distance. There’s space for conversation at the bar and the standing table. Both complement the sleek design of the stand. By using the company colors in combination with the wood, the blue “burner” stands out even more.

Implementation: During the construction of the Greentech stand , the design was executed exactly as visualized. During the build, we were able to utilize our experience and flexibility as a stand builder when a last-minute decision was made to add a panel, including power, to the back wall. We were also happy to handle the logistics for the burner itself, so the client didn’t have to worry about it. We arranged for its transport by forklift, and ensured that it was finally equipped with power and internet and ready for use.

Het bericht Greentech verscheen eerst op Anggrek.

Problem: How can I present my products clearly and attractively to attract new customers? Can I entrust this to Anggrek? I want it to be done with a high level of finish, equal to our professional products.

Solution: There are two main things playing a key role in solving the Digital problem;

1. We clearly map out the products and then position them intelligently. This ensures that visitors to the exhibition stand immediately see the product groups.
2. Materials were selected that align with the corporate identity. This clearly highlights the professional appearance and high-quality finish. The use of diverse materials also highlights the differences between the product groups.

Realization: With smart solutions and ideas, we created a stand design that met all requirements.

We created a clear distinction between the three product groups. First, through the use of materials. Second, through the conscious positioning of the product groups on the exhibition stand. The presentation area was completely custom-built. This customization allowed us to showcase the professional products, while maintaining a sense of proportion to the other parts of the stand. The stand design, based on the new corporate identity with an open design, is perfectly finished. Because everything was meticulously considered, the level of finish was on par with the professionalism of the products on display.

In this case, clear planning was also crucial. We were commissioned to build the exhibition stand, but the Digital team had to assemble the product (the screens) on time. This required thorough preparation from both parties. Good consultation on the work floor was also essential to achieve the desired result.

Het bericht Horecava verscheen eerst op Anggrek.