Question: How do we present our products in a warm, atmospheric and inviting way that stands out at the trade fair?
Problem: How do we ensure that we stand out to visitors while still making it clear what we have to offer?
Solution: Visitors to the sign & print expo are eager to learn all about the possibilities in this market. This includes technologies, innovations in equipment, and films. The types of films were also crucial in this booth, but even more important were the atmosphere and appearance. A true meeting place to engage in conversation with visitors. We therefore designed a café that serves as a meeting place, where the films are beautifully displayed in the lampshades and blinds.
Implementation: During the stand construction phase, the most enjoyable part came after the shell: the interior design. While the base is fairly neutral and sleek, the design and styling changes dramatically. The overall atmosphere and experience gradually become more immersive. It’s wonderful to see it develop during the build.
