Horecava

Question: How do I present as many products as possible in my trade show stand while maintaining a professional appearance and creating an atmospheric experience that suits the product?

Problem: How do I get noticed by my target audience at Horecava, with a limited stand space? And how do I convince visitors of my professionalism and unique, distinctive offering so I can grow my business?

Solution: Two things play a key role in solving Ammirato’s problem:

1. Efficient use and smart layout of the available space. This ensures that visitors to the exhibition stand feel welcome.
2. ” Less is more” when it comes to product presentation. No matter how unique and distinctive your offering, too many trees won’t make it easier to see the forest. A clear presentation helps create a calm and professional look.

Implementation: By utilizing our customization options, which we offer as professional stand designers, we created an exhibition stand for Ammirato that met all the requirements. Using the “less is more” principle and smart, customized solutions, we maximized the available space. For example, we installed a lock instead of a door in the pantry to save space. This was also achieved through the custom-made demonstration and presentation furniture, which featured concealed storage. And importantly, all power cables and water supply were – in consultation with the RAI – completely concealed within the stand for a professional appearance.

Ammirato maximized their transition from a standard exhibition stand to our custom-built one. The solutions we developed for Ammirato weren’t possible with standard stand construction, and therefore made an immediate difference in the visitor experience.

This stand was created, among other things, by using black steel furniture

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